Transforming the face of metal recycling drives Alicia’s vision for Scrap Central. Drawing from 22 years of customer service and sales expertise across industries, she brings a fresh perspective to growing industrial partnerships through innovative marketing and community engagement. Her collaborative approach has helped Scrap Central expand from one truck to a fleet of seven with over 200 containers, reflecting the dramatic growth in industrial and commercial relationships.

Beyond the facility, Alicia actively strengthens community connections through initiatives like the Annual Recycle Holiday Light Drive benefiting Lincoln Firefighters Operation Warm, and through support of organizations including Mourning Hope, the Bemis Center for Contemporary Arts, the Pat Clinch Peace Project, and as a parent volunteer at Brownell Talbot. Her dedication to elevating industry standards while fostering meaningful community partnerships continues to drive Scrap Central’s growth and innovation.